In today’s unrelenting and fast-moving markets, relying on historical performance to help predict demand is ineffective and unreliable. As a result, many companies are turning to newer demand sensing technologies to improve forecast accuracy. Unlike the more traditional methods, demand sensing uses current data from all facets of the supply chain, cutting forecast error by 40%, increasing earnings, and improving customer service. In this white paper, learn more about why forecast accuracy really matters, and how it drives key financial metrics.