Crocs Taking Deeper Dive Into Virtual Store Experiences

As part of its experimentation with metaverse-esque stores, Crocs is launching a new online experience designed based on its Jibbitz charm categories.

The footwear company has linked up with 3D e-commerce solution provider Obsess to build the Jibbitz experience, which will feature five virtual sections, including food, animals, and letters.

Users will also be able to play virtual arcade games to collect virtual Jibbitz charms and exchange them for real ones. Available through mobile and desktop, the experience also features the Jibbitz Customizer, which allows users to work on 3D replicas of charms and shoes in a variety of sizes – and purchase a real version of their customized shoe once they are done. 

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In July 2022, the brand teamed up with rapped Saweetie to create a collection of customized Jibbitz charms. To mark the collaboration, Crocs set up an immersive virtual store experience also designed and powered by Obsess technology.

Personalization has long been a top priority for the company. In December 2020, the shoe brand integrated a gift experience management (GXM) platform into its digital storefront, allowing them to better manage gift card enablement, gifting curation, and personalized gift delivery. 

This story originally appeared on CGT, a sister publication of RIS News.