Mobile Strategy

It doesn’t seem possible to add yet another avenue for purchasing in this “everywhere commerce” world, but Walmart just announced it will now also be offering Text to Shop.

At H&M Williamsburg, visitors will encounter several tech add-ons that will enhance the shopping experience. Get the details.

Both Walmart and Home Depot have found success in their mobile app technology, among other areas, building out digital experiences that meet the ever-evolving needs of the consumers they serve as well as the staff they employ.

Several companies including Samsung, Anyline, and Aldi are transforming the retail space, making significant tech investments to improve processes across workforce management and the supply chain. Learn more.

The program reinvents the previously separate loyalty programs for LOFT and Ann Taylor, featuring a new tiered structure, along with modernized rewards for the Ann Taylor Credit Card and LOFT Credit Card programs. Learn more.

Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.

Retail apps are the window to reconnecting with customers in-store and forging stronger connections than ever – supporting customers’ new habits and heightened expectations for personalization, post-pandemic. Learn more.

There are several important subtleties brands must consider before they can effectively communicate with timely mobile messages, including deliverability at scale. Learn more.

By considering and implementing the following recommendations, business leaders can build a mobile app that boosts conversion rates and enhances customer loyalty.

The company is encouraging consumers to do everything from shop and get tech advice digitally while in the store. Learn more.

Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.

Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. RIS tries it out and gives you the details.