Customer Relationship Management (CRM)

Petco Leverages Omnichannel Retail Solution for LATAM Stores
The pet care retailer is expanding its presence in Latin America with the implementation of a new omnichannel commerce solution in over 118 stores in Mexico and Chile.
Someone’s Missing in Retailer-CPG Negotiations
At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.

Customer Engagement
Foot Locker Deepens CRM, Loyalty, WFM Investments To Bolster Customer and Employee Experience
Foot Locker is making strides towards improving processes across the enterprise with its “Lace Up” strategic plan, which includes an expanded loyalty program, bolstered CRM capabilities, and a beefed up digital presence.
Rental & Resale
Gap, American Eagle, The RealReal, and Fairmount Tire Invest in Digital Transformation
In recent weeks, market leaders such as Gap, American Eagle, The RealReal, and Fairmount Tire & Rubber have rolled out new strategic partnerships to boost efficiencies and streamline operations. Get the details.
Customer Engagement
Salesforce Launches ‘World’s First’ Generative AI for CRM: Einstein GPT
Salesforce has launched Einstein GPT, which it claims is the “world’s first generative AI CRM technology.”
E-Commerce
How Composable Commerce Can Help Brands Get More Out of Holiday Shopping
Composable commerce can help and make it easier to customize promotions, accurately assess inventory, test pricing strategy, and more. Here’s how.
Tech Transformation Videos
Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS
Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.
Customer Engagement
Building Shopper Loyalty in the Customer-Centric Age
Discover how your retail peers are building meaningful shopper loyalty and the technology they depend on to turn casual shoppers into long-term fans of the brand.
Customer Relationship Management (CRM)
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.
Customer Engagement
Shoe Carnival’s Personalized Digital-first Approach Engages Consumers
Learn how the Shoe Carnival and Shoe Station parent transformed its promotional model into a “highly profitable, personalized digital-first approach" and why its modernized stores are tapping digital elements.
Webinars on Demand
AWS Webinar Series
Check out this set of webinars sponsored by Amazon Web Services.
Sponsored
Loyalty Programs
Is your loyalty program working against you?
A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
Customer Experience
Follow Herbalife Nutrition’s Lead: How to Optimize the Consumer Experience with Evolving Tech
How can CGs and retailers move the needle of their own business? Hear tried-and-true tactics for optimizing the consumer experience with evolving tech that allows brands to provide the best service for end-consumers, distributors and everyone in between — all while supporting rapid expansion.
Customer Engagement
Sewing Retailer SVP Worldwide Elevates Customer Service Skills
Learn how the consumer sewing machine company is refining its customer service capabilities to meet today’s new consumer demand.

A collection of news, articles and other featured content about Customer Relationship Management (CRM).