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Global fashion retailer Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.

Retailers need to dive deeper into customer behavior, to deliver truly relevant and useful marketing messages to customers. Here are three ways email can help.

Price Chopper Supermarkets and Market 32 will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers. Learn how.

For retailers who want guidance on marketing strategies for the fourth quarter, here are a few key steps for holiday success.

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

The Home Depot has had doubled app downloads, tripled email engagement, and uninterrupted record-level web traffic. Yet, while sales from digital platforms jumped 80%, increased operating costs from expanded worker benefits hurt profits. Find out more.

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

The Volumental Engage marketing personalization platform helps retailers leverage this type of data by building e-commerce experiences, promotional marketing content, retargeting and loyalty programs.

The Vitamin Shoppe is rolling out interactive digital kiosks to drive in-store sampling of new products. Find out how they engage the shopper, while providing data to the retailer.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.

New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.