Customer Analytics

The company has been fueling its consumer engagement and product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.

La-Z-Boy is building a robust consumer insights ecosystem by 2027 that will allow the company to quickly adapt to changing shopping behavior and trends, remaining relevant and timely with consumers. Learn more.

Melissa Berscheid, senior director of member marketing and technology at Ulta Beauty, and consultant Chris Padgett, shared what makes for a great consumer experience at RIS and CGT’s most recent League of Leaders meeting. See the actionable strategies.

Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.

There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.

Nike is using consumer insights drawn from loyalty member polling within its product development for the first time. 

Watch a segment of our interview with Jamie Lissette, COO of Athletic Brewing Company, about how they leverage analytics within their operations.

No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.

Canadian Tire Corporation is making strides with its supply chain and loyalty efforts as it looks to operate more efficiently and tap into valuable consumer insights.

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.

Brands need to identify ways to tap into insight-rich data faster than their competitors to find smarter ways to meet shifting customer preferences and outflank the competition. Here's how.