Social Media Analytics

Reaching consumers digitally is paramount to the success of today’s omnichannel retailers. While most retailers strive to have a social media presence, only a few can succeed at engaging with potential customers.

RIS’ fifth annual look at the top women in retail technology salutes the female technologists redefining the industry that touches the lives of millions of consumers. Read about their latest retail technology projects, greatest accomplishments, what they think will impact retail’s future, and more.

Walmart liked what it saw during its first TikTok shopping experience, and so it’s bringing another event to the social platform.

The Coach, Kate Spade and Stuart Weitzman parent company reported a narrower-than-expected loss and acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

The century-old apparel manufacturer and retailer continues to scale its physical presence across the nation and around the globe. This RIS exclusive explores how the iconic leather goods brand employed paid social to help launch its new Chicago store.

No one should be spending their marketing budgets on influencer marketing because it’s trendy. Here are a few things to consider when creating a successful and measureable influencer campaign.

   

Poshmark brings immersive shopping communities to the social marketplace.