In-Store Data Tracking

Breakthrough digital technologies can help retailers overcome hurdles and eradicate inefficiencies by optimizing staffing and in-operations, employee and customer experiences, boosting ROI, and alleviating supply chain discrepancies. Learn more.

Many brands, especially small- and medium-sized businesses, often lack the resources to invest in lasting relationships with their customers. So what are the costs to look out for in today’s market and how can brands overcome these by generating valuable first-party data? Find out.

When it comes to fighting cybercrime, collective efforts tend to be the most efficient. Both public and private stakeholders should cooperate and establish partnerships to protect data, or cybercriminals will continue to exploit weak or absent risk governance practices. Learn more.

All transactions can be completed virtually, using consumers’ saved card information to fund the purchase. Learn more.

Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.

Farmstead is also partnering with Circle K to explore new supply chain, distribution, e-commerce fulfillment, and marketing models.

Skills, expertise,and a deep industry knowledge are what can distinguish specialist retailers from e-commerce giants.

Kelly Mahoney, vice president of customer marketing at Ulta, recently shared the company’s strategy for building digital experiences that drive exploration and discovery, and fostering resilient, long-term relationships.

How can retailers overcome the challenges they face when selecting a monitoring system?

Get insights from retail insiders who explore the concept of customer adaptive retailing and how elevated master data can help improve operational efficiency and establish true customer trust to create brand and retailer evangelists.

To meet shopper expectations and deliver a seamless customer experience across all advertising channels — including in-person experiences — retailers should consider Audio-Out-Of-Home (Audio OOH) to complement their retail media strategy. Here are 3 reasons why.

Many people going into stores will participate in what’s termed revenge shopping — a phenomenon in which consumers on a hiatus from shopping in physical stores last year plan to make up for it this year.